One thing, for one industry

Why the firm exists

Hotel marketing has always been measurable. Occupancy, ADR, RevPAR, channel mix, cost per acquisition — every shift in how guests find hotels arrived with an instrument that made it manageable.

AI recommendation arrived without one. A traveller asks a model where to stay, it names three or four properties, and if yours is not among them there is no impression logged, no position recorded, no report anywhere showing that the conversation happened. An entire discovery channel opened, and the industry has no meter on it.

That is the gap drishva.ai was built to close. Not to make hotels feel busy about AI, but to produce a number that did not exist, report it monthly, and work on the specific sources that move it.

Why hospitality only

Because a hotel group is not one brand.

It is forty properties, each a separate entity in every system that matters — its own listings, its own reviews, its own local competitive set, its own tourism board, its own map records. Optimising the group brand does very little for the property in Manchester that appears in no answers.

That shape of work is unusual, and it is why generalist firms struggle with it. Roughly forty per cent of delivery is per-property volume: claiming listings, correcting entity data, registering with tourism boards, maintaining citation sources. Multiply that across a portfolio and it becomes work most agencies cannot price sensibly and quietly deprioritise.

Working only with hospitality means our query libraries are built from how guests actually ask, our frameworks are shaped around per-property delivery, and our reporting speaks the language a commercial director already uses.

How we work

• Measure before touching anything. The baseline is captured and archived before a single listing is corrected. A contaminated baseline destroys the evidence for every report that follows.
• Specify, do not critique. Where your website needs changes, we write the exact technical requirement your existing agency implements. We do not comment on their work to them or to you.
• Work per property. Group-level averages hide the property that appears nowhere. Every number we report is available per property and per engine.
• Publish the boundaries. We say what we do not touch, in writing, before an engagement starts.
• Report the bad months. If Share of Model did not move, the report says so, and says why. A firm that only reports good news is not believed when it reports good news.