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Measured visibility, property by property
Three steps, each small enough to evaluate on its own. You never have to commit to the third before seeing the first.
The ladder
How an engagement begins
Step one · No cost
Visibility Snapshot
Five questions a guest would realistically ask about your market, run across four AI models. We send you the screenshots and tell you which competitors appeared.
Takes us about twenty minutes. Costs you nothing.
Step two
AI Visibility Audit
A full baseline. Twenty-five queries per property across four engines, measured against five named competitors and run from your actual source markets, plus a complete technical and entity audit.
Two to five weeks. The audit fee is credited to month one if a retainer follows within thirty days.
Step three
Monthly retainer
Ongoing measurement and improvement across all five CITED components, per property, with a monthly report against your baseline.
Three-month minimum, because results take sixty to ninety days and a shorter term guarantees a premature judgement.
The first ninety days
What actually happens
Sequenced so that work requiring nobody's permission comes first — which is why movement is visible before the first quarterly review.
- Week one
Baseline before anything changes. We measure Share of Model across your query set, per property, per engine, against your named competitors — and archive the screenshots. Nothing is optimised until this exists, because a contaminated baseline destroys the evidence for every later report.
- Days 1–30
Foundation. Google Business Profile, Apple Business Connect, OpenStreetMap, Foursquare, national tourism boards and city destination organisations — per property. Entity records on Wikidata and the Knowledge Panel. Technical specifications issued to your web agency for crawler permissions and structured data.
- Days 31–60
Trust. Review platforms, response frameworks that restate specific attributes rather than generic thanks, OTA description content handed to your revenue team for approval, and audits of any collection listings you already hold.
- Days 61–90
Distribution. A citation-weighted publication list for your PR firm — which titles models actually cite for your priority queries, ranked by observed frequency. Forum monitoring with disclosed identity. Competitor citation-source analysis.
- Day 90
Review. Baseline against current, per property and per engine, with the competitive delta and a log of every specification issued to your vendors and its status.
Boundaries
What we do not touch
We publish this because nobody else in the category does, and because a hotel group's biggest hesitation is usually internal rather than commercial.
- Rates, availability and parity. Never audited, never commented on, never referenced in reports. This is your revenue team's territory.
- OTA commercial terms and commission. Not our conversation.
- Your web agency's design decisions. We issue technical specifications, not critiques.
- Your PR firm's relationships. We supply a target list; they pitch.
- Paid media. Different mechanism entirely.
- Review solicitation or incentives. Platform-policy risk that no visibility gain justifies.
Everything in that list belongs to someone in your organisation already. Our work sits in the territory that, at almost every group we look at, belongs to nobody.
Fit
Who this is for
A good fit
- Five to fifty properties under one brand or management company
- Direct booking is a stated strategic priority
- An identifiable digital or commercial owner internally
- Free to choose your own vendors
Not a fit
- Hard-branded franchises where the flag dictates digital vendors
- Anyone who needs a guaranteed booking-attribution number
- A one-time project with no maintenance — citations decay without it
- No named internal owner for the work
We would rather decline early than take an engagement that cannot succeed. It happens, and we say so directly.
Questions
What hoteliers usually ask
How long before we see results?
Listing and entity work is visible within the first month. Share of Model typically moves meaningfully in month two or three. We work on a three-month minimum term because anything shorter guarantees a judgement made before the work has had time to register.
Can you prove this drives bookings?
No, and we will not claim otherwise. AI referral traffic is largely untraceable through standard analytics. What we measure is whether you appear when a guest asks, against a baseline and against your named competitive set. If appearing does not matter to you, this is not worth buying.
Is this just SEO with a new name?
The mechanics differ. Two leading AI engines share only a small proportion of their sources, and roughly 82% of AI citations come from earned media rather than a brand's own website — which is why a site redesign does not move it. Technical SEO foundations still matter, but they are the floor rather than the work.
Will this conflict with our existing agency?
No. We work on surfaces that usually sit outside a web agency's contract — tourism boards, map platforms, entity records, review corpora. Where your website needs changes, we issue a technical specification your agency implements. We never critique their work, to you or to them.
Our digital manager could do this in-house.
Probably. The per-property citation and listing work across forty properties is roughly sixty hours a month — this is specialist capacity, not a gap in their team. We work alongside internal teams and credit them in every report.
Do you work with single properties?
Yes, though our work is built around multi-property groups where per-property delivery compounds. Independent properties with a meaningful marketing budget and a stated direct-booking priority are a good fit.
What does it cost?
It depends on property count, markets and segments, so we price per engagement rather than from a rate card. The visibility snapshot is free. Tell us your portfolio and we will give you a number without a meeting.
NextUnderstand the metric everything is measured against.
Share of Model